TERRESTRIAL • DIGITAL • TVOD • STREAMING • ONLINE PAID MEDIA
TV & Online Commercials
National | Regional | Micro-regional | Targeted

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You can listen to & watch television and online commercial demos here:



SOUND ON
An experienced artist who delivered brilliantly for Lane and our client ESPC..
We also had great fun too which just makes everything easier. 👍
- Ian Fletcher, The Lane Agency

What is voiceover for TV & Online visual advertising all about?
If you're visiting this page,
you probably know very well what it's all about... but (for the sake of SEO and suchlike)
here are some words on the topic:
Be natural.
Connect.
Speak to the individual.
Sell without selling.
☝️ THIS
& and many more thoughts help lead the way to great voiceover delivery in TV and online video advertising commercials.
It can be tricky but usually it's a lot of fun. There are techniques and tools to help squeeze a long message into half a minute or so.
I have training and experience which has allowed me to help advertisers of many brands of high-end products and luxury services from automotive through hospitality all the way to chocolate!
I've got a quick turnaround time. The Studio is always on and waiting.
Even if it feels last minute, don't worry - you'll get courteous service and quick, quality audio.

Different ways for you to work with professional voice over for your advertising project
1 - Live & in person
I can attend your recording session live in your chosen studio in London or the Midlands, in actual real life!
2 - Down-the-line Studio Connection
I can connect to your engineer or studio of choice via a high quality audio link using:
Source Connect (Standard & Now)
Cleanfeed
SessionLink Pro
ipDTL
and others
3 - Remote Attendance
I will record in my personal studio with you and/or your client & voice director in attendance
via most common video call platforms allowing you to direct me between takes.
I then send the files to you for your engineer to edit.
Or I can edit together your favourite 2 takes and send them "Ready to use" for a small additional rate.
Zoom
Google Meet
MS Teams
and others
4 - Leave it to me
Let me have:
• your script
• your notes on direction, feeling and pace
• the visuals / placeholder video
• the music / placeholder music
and I will record in my own studio. I'll record a number of different takes and send the best ones to you for your engineer to edit and add to you ad!
Or I can edit together my favourite 2 takes and send them "Ready to use" for a small additional rate.
I normally turn around a 30s video ad within 24h - but I'm also happy to deliver asap the same day if you're tight for time.
The more notes on direction and tone of voice the better... don't hold back!
It's also incredibly useful to have any music or stand-in track you are using (although I realise this isn't always possible).
Rates
I am still trying to figure out a way to explain how Video / TV advertising fees work without making myself fall into a very deep sleep.
Perhaps by the time I get to re-typing my Pricing page I'll have figured it out?
In a nutshell you pay for 2 things:
• THE RECORDING SESSION (& edit if applicable)
This is based on an hourly "Basic Session Fee" (or BSF), minimum 1h.
Editing (where applicable) is charged at a much lower hourly rate, minimum 0.5h
• THE LICENCE TO USE THE AUDIO
• Let me have your purchased TVRs, Regions, purchased Impressions (or clicks) and I can quickly send you an estimate with your usage requirements factored in.
You may find these websites helpful:
• If it's Online and you don't have those figures then I can also help you with an estimate, however, you may end up paying more than you have to.
This usually based on 1 x BSF per 3 mo.
• If its for Organic (non-paid) online use then I charge a use fee of 1 x BSF per year which covers up to three online platforms (eg. client website, YouTube, Instagram).
• I can also give you a price for longer periods than 1 year (or in perpetuity)
but, again, you may end up paying for time you don't need
If in doubt... please don't fret.
I really am here to help.
Just ask!
If in doubt... please don't fret.
I really am here to help.
Just ask!

Without doubt David is one of those VO talents able to make the recording sessions a real pleasure.
- Daniel García López, Iberian Media
